May 2013 – April 2014

Webinar: The 101 of SEO 101 for Nonprofits
May 29 @ 1:00 pm – 2:00 pm

LunaMetrics is excited to cohost an introductory SEO webinar for small nonprofits with HandsOn Tech Pittsburgh, an organization that connects volunteers to causes and promotes the adoption of nonprofit tech. The goal is not to provide attendees with a complete understanding of SEO. Instead, we will show several things that every website should do (and can do easily) to improve discoverability online. We will review the most basic fundamentals of SEO: keyword research and keyword placement.

Keyword research is the practice of understanding the ways that people search for information on the Internet. We will identify several free tools, offer instruction on how to use them and review common mistakes.

Keyword placement is the act of implementing keyword research. There is one place that EVERY website must include keywords but very few do. We will show you where and help you make the most of the space.

For more information about the webinar on May 29th at 1PM EST, please register here or visit the LunaMetrics website.

Technology for Cultivation & Fundraising
Jul 17 @ 2:00 pm – 3:30 pm

Learn how technology supports today’s Cultivation process from one of the best in the business.
Identify prospective donors, cultivate relationships, track their donations, deepen your communications and engagement. It’s all possible with the right know-how and technology tools!
Industry veteran, Benjamin Lion, our featured speaker, has helped hundreds of nonprofits worldwide get on board with donor management technology platforms. He will demonstrate the primary essentials of donor cultivation using the latest cloud-based technology tools including mobile. No matter the type and size of your organization, you will walk away with ideas to implement tomorrow to elevate your fundraising success to the next level.

Steel City Solutions Conference
Aug 9 @ 8:00 am – 6:00 pm

Learn. Discuss. Innovate.

Steel City Solutions is a one-day conference designed to encourage appropriate technology in Pittsburgh’s nonprofit communities.

Local nonprofits will hear from and be heard by some of Pittsburgh’s prominent business representatives, entrepreneurial minds, and community leaders.

Hosted on Penn Ave in Garfield, this conference will contain three topical tracks, as well as a keynote panel featuring a diverse group of the nonprofit world’s best and brightest. Within the tracks of Organizational Management, Marketing & Branding, and Sustainable Technology, we will learn and discuss a variety of innovative technologies and techniques to assist your nonprofit in reaching the next level.

In keeping with its innovative nature, the Steel City Solutions conference will not charge a fee for attendance. Breakfast and appetizers for our post-conference networking event will be provided, and for lunch there are a number of restaurants surrounding the conference space. In addition, all speakers come from HandsOn Tech and Pittsburgh Cares’ pool of Skills-Based Volunteers and will be donating their time to the conference. However, to cover facilities and expenses, we ask that each attendee consider donating a recommended amount of $30.00.

Google AdWords Workshop
Nov 6 @ 10:00 am – 11:30 am

Hear from the experts how to best tailor your organization’s message into adspace with Google.

From Google itself, learn how you can use the world’s largest search engine advertising program for free. Hear from the experts how to best tailor your organization’s message into free adspace with Google. A presence on Google AdWords can significantly boost public awareness of your organization and engagement of your audience.

Google Analytics Workshop
Dec 11 @ 10:00 am – 11:30 am

Discover the “who, what, when, how and why” of your website using this free metrics tool. Find out who’s visiting your website, what they’re looking at, when you’re getting the most traffic, why you’re attracting the traffic you are and how to use this knowledge to your advantage.

Join Googler Timothy James to explore the world of Google Analytics, and see how you can get the most out of this powerful free tool!

Financial Decision Making for Non Profits
Jan 28 @ 10:00 am – 11:30 am

With limited funding and resources, and so many beneficial projects your organization can undertake, it’s good for every nonprofit to have a basic knowledge of financial decision making.

Join Garrett Cooper of the Forbes Funds to understand how better to control your finances, and learn about some technology tools available for your daily work!

Social Media – Online Placemaking
Feb 5 @ 10:00 am – 11:30 am

Have you ever thought social media services such as Facebook, and LinkedIn as your digital infrastructure?

“They are the online world’s version of utilities. Just as roads, plumbing and electricity make the modern world possible, social networks make the modern digital world possible. And just as real-world communities are built on real-world infrastructure, digital communities are built on digital infrastructure.”

Join Interworx’s Brett Wiewiora to discuss how NPOs can better use online infrastructure to build a stronger online community.

(This is one of two workshops on social media. The other will be posted as we receive confirmation on the location and date.)

Here are two articles written by the presenter on this topic:

Finding Your Voice – A Content Development Workshop
Mar 12 @ 10:00 am – 11:30 am

Have a nonprofit and a mission, but you’re not sure how best to communicate this message to the public? Worry no longer! Join Big Big Design’s Cynthia Closkey for an exercise in sharpening your focus and developing a gameplan for your content.

Fundraising & Grant Writing Workshop
Mar 19 @ 10:00 am – 11:30 am

One of the biggest constraints for almost every nonprofit organization is their budget. NPOs often invest a lot of resources to do fundraising and grant writing. In order to implement some of the seeds planted by our workshops, it’s important for nonprofits to know how to fund their future.

Join Frank Hammond, Vice President at BNY Mellon and grantmaker at Mellon Foundation, to understand fundraising from a funder’s perspective.

Search Engine Optimization Strategy
Apr 9 @ 10:00 am – 11:30 am

Google is the most powerful search engine in the world. Want to learn some tricks to push your organization to the top of the list?

Join Eyeflow’s Phil Laboon for a discussion on how to increase your organization’s online footprint.

Here is a short video about benefits of SEO: